Fractional Leadership For b2b tech Founders & Their Teams

Startup Scaling

WHAT I DO

Scaling a company is hard, and adding more employees can be risky. 74% of high growth internet startups fail due to premature scaling. By working closely with your leadership team I drive sustainable business growth. My goal is to facilitate a smooth expansion of small to medium sized business with a growth mindset. We will develop scalable, responsible, and holistic growth strategies as the foundation of your business. If you are seeking to establish a flywheel effect to your growth strategies, let’s connect.

How we Grow

Fractional Leadership is a game changer for SMB, providing all the value of experienced senior leadership support without the risk

STRATEGIC PLANNING

CUSTOMER ACQUISITION & RETENTION

Partnerships & Alliances

Business Insights

Talent

EXPerience

  • AWS Cloud
  • Critical Mass
  • TC Energy
  • Rolex
  • Mercedes
  • Shaw
  • AT&T
  • Xerris
  • DealPoint
  • Platform
  • Plug and Play

Hi, I’m Marcie Jones

Growing up on a farm in southern Saskatchewan, I've always felt a deep connection to the entrepreneurial spirit ingrained in my heritage.

In my recent endeavours, I've made significant strides in big tech through my experiences with Amazon. Additionally, I successfully orchestrated the transition of a Canadian scale-up to a Private Equity exit, showcasing my strategic leadership capabilities.

I have over two decades of experience spanning board advisory, P&L ownership for over $20M, strategy, product management, sales & marketing, customer engagement, and global operations, I deliver results.  My focus is on the employee and customer experience, ensuring repeatable and reliable scaling mechanisms that both surprise and delight!

My diverse experience provides the perspective for most business roles including startup to scale-up, international M&A, client-side enterprise and big tech cloud platforms.

My home life is enriched with raising teenage twin boys. If not networking, you can find me in a hockey rink. Travel is also an important part of my family. Exploring the world’s vast diversity and cultures drives endless learning.

WHAT IS FRACTIONAL LEADERSHIP?

Fractional leaders are a valuable resource for small and mid-size businesses in need of professional help to accelerate growth or manage through tough spots, without the need to hire a full-time executive. These highly skilled professionals have experience in various industries, a broad network of contacts, and a proven track record. This role enables you to bring onboard a senior individual, whom is able to fill your executive roles in a cost effective manner and without the long term commitment.

This changes the game for the acquisition of talent in small and mid-sized companies.

  • Integrated

    A Fractional leader is part of the organizations leadership, working closely with internal and customer teams.

    An advisor is external to the organization, and operates independently.

  • Engaged

    A Fractional leader is part-time, working continuous and ongoing. They are outcome focused.

    An advisor is hourly with a defined period of time. They are focused on solving of a specific challenge or need.

  • Accountable

    A Fractional leader is accountable for broader leadership outcomes, they contribute to decision-making and provide a hands-on engagement.

    An advisor has expertise in a specific area and focuses on analysis and recommendations, playing more of a consulting role.

Signs that you may need a fractional Leader

  • You need expertise in a specific area.

  • You need to start delegating leadership accountabilities.

  • You can’t coach them all.

  • You have ambitious growth goals and require help achieving them.

  • You're facing a critical business challenge and need guidance navigating and resolving it.

  • Your rapidly growing business lacks the structure to support growth.

  • You need a fresh perspective.

  • You need leadership support during a transition or restructuring period.

  • You find yourself working in your business rather than on your business.

  • You want to improve leadership practices and company culture but need guidance on where to start and how to create lasting change.

  • You lack a cohesive system for connecting outsourced functions and aligning them with your business goals.